Disclaimer: The value of shares and the income from them can fall as well as rise. You should not speculate using money you cannot afford to lose. We have taken all reasonable care to ensure that all statements of fact and opinion contained in these publications are fair and accurate in all material aspects. This is not a substitute for independent financial advice and investors should seek appropriate professional advice from their stockbroker or other adviser before making investment decisions. At Start Investing, we give general advice only, and the investments mentioned may not necessarily be suitable for any individual.
We invest alongside you
Every stock we recommend is one we're buying ourselves. We believe in putting our own money behind every recommendation, so our interests are aligned with yours.
We screen the entire market
We use a sophisticated system to analyse thousands of stocks and scores each one from 0 to 100, with 100 being the highest possible score.
The score is based on three investment factors that have consistently been shown to drive long-term returns:
Quality
Great businesses with strong financials.
Value
Companies trading at attractive prices.
Momentum
Stocks with strong price performance.
We hold the 10 best stocks
At any one time, our portfolio holds 10 stocks. These are simply the 10 highest-scoring stocks available based on our ranking system.
We know when to move on
We don't hold stocks forever. Once a stock's score
falls to 85, we sell it and replace it with the highest-ranked stock available.
This means the portfolio is constantly focused on the strongest opportunities in the market.
A simple, disciplined approach
There's no guessing, chasing headlines, or making emotional decisions. We follow the data, stick to the process, and let the numbers guide every investment decision.
